Title: The 12 Biggest Pricing Mistakes — and How to Avoid Them
Author: George Boretos
Pricing has an unusually broad impact on a business. Yet pricing decisions are often made through fragmented processes, incomplete analyses, internal compromises, or assumptions that have not been tested against actual market behavior. Here are 12 of the biggest pricing mistakes companies make — and what to do instead. Author George Boretos (george.boretos@futureup.io) is the Founder & CEO of FutureUP. Built on 25+ years of pricing, forecasting, and predictive analytics experience, FutureUP helps companies uncover hidden revenue and margin opportunities through AI-powered pricing intelligence.

Title: Your Pricing Algorithm Might Be Colluding With Your Competitor's
Author: Jorge Rodriguez
AI-driven pricing tools can ingest more data, from more sources, faster than any human pricing team could reconcile manually. However, this is driving a growing risk in pricing that most teams haven't had to think about before: it's possible to end up coordinating prices with competitors without ever intending to, simply by using the same data-driven software they use. In this article, the author presents key questions pricing teams should ask when considering shared pricing tools. Jorge Rodriguez is the Global Pricing Director at Schneider Electric.

Title: The Next Pricing Battlefield: AI vs. AI

Authors: Chris Burzminski, Patrick Pfäffli, Patrick Witschi, Chiara Hofmann, Philip Gunst, Dr. Danilo Zatta
AI is making pricing smarter. But when sellers and buyers have access to the same intelligence, analytical advantage quickly disappears. The future winners will not necessarily have the best AI. They will create value that algorithms cannot easily compare, replicate, or commoditize. The authors are part of global management advisors Implement Consulting Group. Chris Burzminski (chbu@implementconsultinggroup.com), is the Partner leading Implement’s Pricing Practice in America. Patrick Pfäffli (patp@implement.swiss) is a Partner with focus on Monetization in Switzerland. Patrick Witschi (pawi@implement.swiss) is a Partner with focus on Pricing & RGM. Chiara Hofmann (csho@implement.dk) is a Pricing Expert and Engagement Manager. Philip Gunst (pgu@implement.dk) is a Pricing Expert with Transport & Logistics focus. Danilo Zatta (daza@implement.eu) is the author “The Pricing Model Revolution” and “The 10 Rules of Highly Effective Pricing.” Subscribe to his pricing newsletter – The Price Point – on LinkedIn.

Title: The Myth of Perfect Pricing Data
Author: Brian Doyle
AI will undoubtedly make pricing analysis faster, more sophisticated, and more scalable than ever before. But it won't solve one of the biggest problems organizations face: the belief that they need perfect pricing data before they can make better pricing decisions. The greatest cost isn't imperfect pricing data. It's waiting for perfect pricing data that never arrives, as the author explains. Brian Doyle is the President and CEO of Holden Advisors. He can be reached at bdoyle@holdenadvisors.com.

Title: Anatomy of a Value Price
Author: Ed Arnold
In simple terms, value-based pricing comes down to three essential steps: identifying what makes your offering meaningfully different to customers, quantifying the economic value of that difference, and capturing an appropriate share of the value you create. This article focuses on the third step—determining a value-based price range and communicating why that price represents a strong return for the customer. Ed Arnold is an expert in the field of value-based product and pricing strategy. He was a co-founder of LeveragePoint, the industry’s first SaaS product for value-based pricing. Ed currently works as a value coach for sales, marketing, and product teams and publishes a weekly newsletter, The Valorizer on Substack. He can be reached at arnold.edw@gmail.com.

Title: How Behavioral Economics Affect Your Pricing: Expectation Bias
Author: Per Sjofors
Everything a company does around its selling sets expectations in the buyer’s mind about the value, benefits, and quality the buyer expects from the purchase. This is important, as value perceptions drive customer satisfaction, willingness to buy, and willingness to pay. In this article, the author explores how understanding the concept of expectation bias is critical in choosing the right pricing strategy for your product or service. Per Sjofors (per.sjofors@sjofors.com) is the Founder and CEO of Sjofors & Partners, a pricing strategy consultancy. He is the author of The Price Whisperer®: A Holistic Approach to Pricing Power (Leaders Press / Simon & Schuster). Per has 35 years of executive management experience working with European and US companies using pricing as the primary lever.