AI-powered pricing agents can protect margin, surface hidden opportunities, and accelerate commercial decisions, but only if you can get the green light internally. The biggest barrier isn’t the technology. It’s getting executives aligned, invested, and ready to act.
In this session, Garth Hoff, Sr. Director of Product Marketing & Industry Strategy at Pricefx, walks through a practical, step-by-step approach to building internal executive support for AI agents and pricing software, without the expensive consultants or lengthy RFP cycles.
Garth will share how leading pricing, finance, and commercial teams are framing the business case in CFO-ready language, connecting pricing transformation to broader digital roadmaps, and winning executive confidence with a phased, low-risk approach that delivers measurable results in weeks, not years.
Attendees will also get access to the Pricefx Executive Blueprint Kit, a ready-to-use resource that includes an executive slide deck, a board-ready overview brief, a meeting email template, slide-by-slide speaker notes, and an Agent Lift ROI Calculator to quantify the margin upside for their specific business.
Whether you’re trying to secure funding for a first pilot or scale an existing AI pricing initiative, this session will give you the tools, language, and confidence to move from internal skepticism to executive sponsorship, fast.
Key Takeaways:
· How to frame the AI pricing business case in terms executives care about
· A phased roadmap approach that minimizes risk and accelerates buy-in
· Practical tools and templates to walk into your next executive meeting ready